Today’s packaging landscape demands more than just durability and function. It calls for flexibility, high-level of customisation, and sustainability at every stage of production. At UNIPAKHELLAS, the Digital centre plays a central role in achieving exactly that. Strategically created, the centre is a vital component of the company’s mission to deliver reliable and responsive packaging solutions to businesses of all sizes.

The Evolution of Packaging Production

Conventional packaging methods, while still very relevant for high-volume orders, often fall short when small batch, personalised production is required. That’s where digital printing and converting step in. At the Digital Centre, these technologies have reshaped production workflows, offering unmatched agility in how designs are printed, finished, and delivered.

In practice, digital printing eliminates the need for printing plates or long setup times, making it ideal for producing high-resolution packaging directly from digital files. Combined with digital converting, which replaces traditional cutting dies with precision-controlled cutting systems, the result is a streamlined, efficient process that supports all sorts of smaller quantity orders, from limited-edition packaging to fully personalised display stands.

Empowering SMEs with Personalised Solutions

One of the standout achievements of the Digital Centre has been its ability to make customised, quality packaging accessible to small and medium enterprises (SMEs). Traditionally, such businesses faced barriers due to high setup costs and minimum order quantities. By integrating digital technologies, UNIPAKHELLAS enables SMEs to order small quantities without compromising quality, thus reducing waste and financial risk.

Through a user-friendly E-shop website, growing businesses can explore, customise in size and printing, and order packaging solutions that once required corporate-scale resources. This model allows emerging brands to maintain a polished, professional presence for their e-commerce orders and retail products.

Key Advantages Delivered by the Digital Centre

Flexible Customisation

The Digital Centre allows businesses to fine tune every element of their packaging. From structural design and dimensions to colours and printed designs. This flexibility ensures their packaging is a true extension of their brand, tailored to specific campaigns, customer segments, and product lines.

Short-Run Production

Unlike traditional printing methods that require large volumes to be cost-effective, digital printing and converting supports short production runs without inflating costs. This is especially valuable for seasonal promotions, market testing, or startup brands that need great quality packaging in smaller quantities.

High-Resolution Printing

With the latest print technology, the Digital Centre delivers sharp graphics, vivid colours, and consistent print quality. No matter the artwork or designs, the output meets the highest aesthetic standards, helping your products stand out and your customer’s unboxing experience memorable.

Variable Artwork Prints

One of the most powerful features of digital printing is the ability to include unique elements, like different QR codes, batch numbers, or localised messages and designs, on each printed unit. This enables targeted marketing campaigns that can improve customer engagement and drive brand loyalty.

Cost Effectiveness

Digital production eliminates the need for costly setup tools like printing plates and cutting dies. This reduces overhead and ensures pricing remains competitive for small batches, with no hidden fees.

Fast Turnaround Times

Thanks to its digital infrastructure, the Digital Centre can significantly accelerate production timelines. This agility enables businesses to react quickly to market shifts, launch campaigns faster, and maintain a steady flow of updated packaging without delay.

Sustainable Production

Environmental responsibility is deeply embedded in the Digital Centre’s operations. With reduced waste through on-demand production, the use of eco-friendly inks, and efficient resource use, businesses can meet their eco-consciousness goals while still delivering high-performance packaging.

In conclusion, The Digital Centre at UNIPAKHELLAS exemplifies a balanced blend of technological transformation, sustainability, personalisation, and prompt service delivery. By collaborating with us, businesses can unlock a world of limitless possibilities in packaging solutions, without compromising quality or breaking their budgets.

To learn more and explore partnership opportunities, connect with us today at info@unipakhellas.gr